Brand Enigma Decoding Secrets Your PDF A6f7a1761

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by Duncan Bruce : Brand Enigma: Decoding the Secrets of your Brand

ISBN : #0470779608 | Date : 2008-12-31

Description :

PDF-1a408 | Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands,… Brand Enigma: Decoding the Secrets of your Brand


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Strategic Market Management: European Edition PDF




by David A. Aaker : Strategic Market Management: European Edition

ISBN : # | Date : 2012-12-14

Description :

PDF-d4c57 | The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate an… Strategic Market Management: European Edition


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by Grant Cardone : Be Obsessed or Be Average

ISBN : #1101981059 | Date : 2016-10-11

Description :

PDF-d716e | From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine. Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books… he was broke, jobless, and drug-ad… Be Obsessed or Be Average


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Designing Customer Centric Organization Strategy Structure PDF 10b1f871d

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Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process PDF




by Jay R. Galbraith : Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process

ISBN : #0787979198 | Date : 2005-04-14

Description :

PDF-a7571 | Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how custo… Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process


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Selling Personal Preparation Persuasion Strategy PDF 1cef86acb

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Selling: Personal Preparation, Persuasion, Strategy PDF




by Richard F. Wendel : Selling: Personal Preparation, Persuasion, Strategy

ISBN : #0394356187 | Date : 1988-02

Description :

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Free Smartest Businesses Something Nothing PDF 267ed48c2

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Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing PDF




by Chris Anderson : Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing

ISBN : #140131032X | Date : 2010-04-20

Description :

PDF-34a1f | The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as “Freemium,” this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical … Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing


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Igniting Customer Connections Multiplying Experience PDF F4fea6bc9

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Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement PDF




by Andrew Frawley : Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement

ISBN : #1118916700 | Date : 2014-10-27

Description :

PDF-329c4 | A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today’s increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world’s largest marketing firms, the book provides expert … Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience and Engagement


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HBRs Must Reads 2015 Definitive PDF 1cef86acb

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HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)

ISBN : #163369464X | Date : 2015-05-05

Description :

PDF-3f2c1 | A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and i… HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)


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Consumer Behavior Building Marketing Mcgraw Hill PDF B36addc70

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Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing) PDF




: Consumer Behavior: Building Marketing Strategy (The Irwin/Mcgraw-Hill Series In Marketing)

ISBN : # | Date : 2000-05-18

Description :

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Wallet Allocation Rule Winning Battle PDF 57e2bd257

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The Wallet Allocation Rule: Winning the Battle for Share PDF




by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

Description :

PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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